Flat Pack Marketing

We appreciate that not every one understands the terminology used in Online Marketing. If you require more information we are happy to speak to you on the phone or even better face to face at our Nottingham offices.

+44(0) 115 948 4454

Call us Monday-Friday 9am-6pm and ask for Simon.

For existing and established websites, our marketing package includes a full site audit of your website to determine the most effective SEO strategy moving forward. We will determine whether any content optimisation, meta tag optimisation, and other on page optimisation is required before calculating the effectiveness of your current or previous link building strategies.

As with many forms of online marketing, competitor analysis should be considered a vital step. Researching your competitors enables us to determine several factors; not only will we be able to ascertain the kind of results we will need before you start to see results but we can also use the information harvested from the analysis as a basis for our own search engine optimisation.

We can't overstate the importance of good and thorough keyword research. Keyword analysis indicates the most targeted, the most competitive, and the most beneficial keywords for a campaign. It can highlight niche or long tail keywords that will be useful in generating that early traffic and in the continued generation of highly targeted visitors.

On page optimisation is initially used to ensure that pages are indexed using the appropriate keywords and search terms. The use of semantically related keywords, which tend to appear in more naturally written content, as well as the use of a selection of related primary keywords can also help to improve your early search engine optimisation campaign. As well as content optimisation, on page optimisation also includes factors such as meta tag optimisation and effective keyword analysis.

We use the following on-page optimisation techniques:

• Meta Tags
• Title Tags
• Alt Tags
• Navigation and Internal Linking
• Content Optimisation

The Google sitemap program has largely negated the need to manually submit a site for potential inclusion. As the sitemap includes links to every page of your site, and because it needs to be submitted in a compliant form, Google crawls and subsequently indexes pages significantly quicker when included in an on page sitemap.

We get your site and all of your web pages indexed with all of the search engines that count including Google, Yahoo and MSN.

In the eyes of the search engines, a link is seen as being a sign of quality attributed to one page by another. The more links, and the greater the quality of those links, the better a web page will perform for the relevant keywords and search terms.

We use the following link building techniques:

• Request Links
• Article Marketing
• Social Media Marketing

Requesting links from other sites is a tried and trusted procedure that has been conducted as part of effective SEO strategies since links were included in search engine algorithms.

We will find the most beneficial sites, on a similar topic to your own site, and willing to provide a link.

Article marketing is the process of writing and submitting an article to various SEO friendly article directories. These articles include one or two HTML links to your own web pages and as well as gaining the advantage from having an article published in the directory, articles are also published in whole on other websites and online publications. As such, a single article can be used to generate a very good number of links.

The social Internet, or web 2.0, has proven a real stir for Internet users and marketers alike. By leveraging the immense popularity that social networking and social media sites have gained it is possible to directly drive more traffic to a website on any topic. Furthermore, social media optimisation also assists in the acquisition of links and the very nature of the social web can mean the effects are greatly magnified.

We will set up accounts on major social media sites such as Facebook, Technorati, LinkedIn and Twitter. Then we will create a report on how to take advantage of these sites.